see i have an opinion on all of this and its kind of a combo of what's been said....
I think there is a def possibility that he's joking, but I think as much as we want to believe we can live in a world where these statements can be seen as an ironic comment on our society, not everyone will read it as joking, I thought it was rather homophobic as well, and I know language is "just language" and maybe he's trying to make us aware of this but like i said, not everyone is going to see it and think "wow, look at how he's making us aware of our langague and gender in our society..."
what's scary about what he's saying is unfortunatly in our society there is a very strong ring of truth, for those of us who are minorities, its not funny because even if i personally do think Rollins is trying to be clever I also see and more importantly feel that unfortunatly a lot of people do sound like him for real out in the world.
I actually can't bare to watch it, and not for MOrrissey's sake or anything weird like that, but for my own as a gender "different" individual or whatever you want to call me...the clip scares the hell out of me. and if that makes me a pussy to Rollins, i'd have to ask him if he knew a damn thing about being a minoritied individual, and if he doesn't then how can he presume he'd be able to be ironic about language used against them?