Tim Broad

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Tim Broad


Tim Broad talks about the "Suedehead" video in:

For Morrissey, James Dean Is Not Dead - NME (05 March, 1988) - Scan/transcription from mycuttings.blogspot.com

Blitz Magazine (January 1990) Profile

Transcription by theaidsmemorial / Instagram.

Photographed by Gino Sprio and interviewed by David Davies for @blitzmagazineuk No 85 January 1990.

"There's no going back," says Tim Broad, "there's nothing else I want to do. I love making music videos. I see them as films."

Not that such an attitude stops him from wanting to be a great feature film director by the age of 50.

"I want to make films that engage people's emotions. A good film engrosses you, it can make you cry, make you laugh, it can make me anxious and politically rebellious and apply the same criteria to making videos. And why not? Why go for anything less?"

Broad has a mean talent for producing the kind of videos you remember. Morrissey's “Suedehead” tribute to James Dean. The beach beauty of Deacon Blue's 'Dignity.’ And most recently Morrissey's forest frolicking “Ouija Board.’

Broad attributes such success to the rapport he develops with the music makers. “I apply my skills to building the image the artist wants and that requires a lot of empathy," he says, “which probably happens because I'm not pretentious and I'm honest."

Such empathy has meant that Morrissey won't work with any other video director. It has also put, among other things, a £1,000 leather jacket on Broad's back. “I spend my money very rapidly; he admits, “and I couldn't feel guilt about it."

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Tim Broad was a British film director, best known for his music videos for the singer Morrissey. In a 1990 interview, he was described as Morrissey's closest friend. Broad directed the video for The Smiths' songs "Girlfriend in a Coma" and "Stop Me If You Think You've Heard This One Before", and subsequently a number of videos for Morrissey, seven of which were released on the compilation Hulmerist. He also directed the videos for the Mike + The Mechanics' songs "The Living Years" and "Nobody Knows", Marc Almond's "Tears Run Rings" and several songs by The Jesus and Mary Chain.Broad died of an HIV-related illness in 1993 at the age of 38.