This is what press agents, PR teams, and proper managers are for.
Because he doesn't employ these sorts, we don't see him in the media. Morrissey's latest LP wasn't strong enough for the media world to beat a path to his door this time around. This is why it looks like he's playing catch-up a month after its release. Hot Press today, Jonathan Ross tomorrow (maybe). He probably thought the name "Morrissey" would be enough.
The people at Harvest were probably pulling their hair out over his lack of pre-publicity.
), that he really couldn't ever make it as a global pop star. For one thing, he never had a sense for current musical trends. I guess Stephen Street would have been his conduit, but then you have the problem of the clever and beautiful, but deeply idiosyncratic, lyrics that just won't connect to a broader public. "Everyday" and "Ignore Me" are arguably the two most radio friendly songs, but references to bombing seaside towns and stabs at high-court judges don't make for massively successful pop songs (though I remember watching the video for "Ignore Me" on the Canadian equivalent of MTV - it was in constant rotation. It did feel at the time like he had a chance to break through). And then there's the voice - the sweet sound of song birds pouring out of the mouth of an angel for you and me, irritating and weirdly overwrought for many others. 
