That's not the exact quote - that's what the Mirror printed.
He said:
“Despite the love, we do live on a murderous planet, as you will have seen over the last few days in Norway, murder, murder, murder. Really every single day worse things happen in Kentucky Fried Chicken & McDonald’s, murder, murder, murder, murder, murder, murder.”
& followed it up with:
“The comment I made on stage at Warsaw could be further explained this way: Millions of beings are routinely murdered every single day in order to fund profits for McDonalds and KFCruelty, but because these murders are protected by laws, we are asked to feel indifferent about the killings, and to not even question them. If you quite rightly feel horrified at the Norway killings, then it surely naturally follows that you feel horror at the murder of ANY innocent being. You cannot ignore animal suffering simply because animals ‘are not us.” (True To You, July 2011)
By worse he might higher numbers - not that it's worse to kill animals.